My statsįirst let's look at the obvious place. But this data is complete bonkers because it also lists Apple Music as one of the top places people download podcasts and there aren't any podcasts on Apple Music. MIDiA did a study and found in the US both Spotify and Google podcasts beat out Apple Podcasts. Libsyn reports Apple Podcasts have 59.6% of all downloads and Spotify gets 11.6%. So the point at which Spotify crosses Apple will be a big deal for podcasting.Ĭhartable says 42.72% of podcasts are downloaded on Apple Podcasts and 19.89% are downloaded on Spotify. But Spotify has made a huge push into podcasts and is very quickly rising up. They have held on to a steady 60% market share of podcasts for over a decade with the 2nd place player being no more than 5% all that time. Why? Because Apple has been the dominant player since the beginning. Do I have more podcast listeners on Apple Podcasts or Spotify? Industry ExpertsĪ lot of articles have come out recently trying to answer this question in whole across the larger podcast ecosphere. The goal with white noise should always be to drown out those pesky things called late-night thoughts, not invite new ones about tropical vacations that ceased to materialize.This post aims to answer a simple question. Yet, there’s something painful about hearing tree frogs croak or seagulls squawk when the most adventurous place you’ve visited in the past nine months was probably Trader Joe’s. Rainforest sounds, whale calls, and beach waves are all respectable white noise choices under normal circumstances. Waking up at the dreaded witching hour to a description of a heinous murder on one of my favorite true-crime podcasts was enough to permanently steer me towards wordless nightime selections only. You might think the soundtrack possibilities are endless, but I would, first of all, strongly caution you to avoid the podcast route. If you, like me, have recently moved into a hundred-year-old building that’s almost certainly haunted by New England ghosts, the last thing you want to hear late at night in a pitch black room is dead silence: An effective atmospheric playlist is, thus, a no-brainer. I can say, with confidence, that “ Relaxing Rain Sounds for Deep Sleep” was indeed the song “that helped through it all” - a perfect, absurdist representation of my 2020 experience. While I couldn’t flex my great taste to the musical snobs on my Instagram this time around, I can now show off my refined knowledge of sleep-inducing soundtracks, earned through many months of sophisticated experiments. But after a few weeks of reflection, I’ve decided to instead embrace my enthusiasm for background noise head on. Of course, I was quite perturbed at first and vowed to purchase an actual white noise machine for Christmas, in an effort to preserve my Wrapped 2021. Instead, ambient noise had infected my entire Wrapped run-down and rendered it pretty much worthless - “Relaxing Water Sounds” even cracked my Top Three Artists. I guess I had thought, rather foolishly, that Spotify would know better and filter the rain tracks out from the rest of my “real” music. I’m not sure how I hadn’t seen this coming, considering I let about eight hours worth of white noise play as I went to bed each night. “Relaxing Rain Sounds for Deep Sleep | 2 Hours,” it read, almost mockingly. Instead, as I made it to the notorious “One song helped you get through it all” slide, I was greeted not by a man sitting in an armchair underwater but rather a simple windshield covered in rain drops. Or, more realistically, it’d probably be something from Harry Styles (you know, old habits die hard). Would I be able to hop on the social media bandwagon like everyone else with some cool, edgy list or would I be too ashamed by my basic choices to post? Maybe my top song would be something by Hozier or even Fiona Apple. I had clicked on my Spotify stats, trying to anticipate whether they’d provide my ego with a much needed boost. Once you spend a solid five-year block of your life listening to One Direction’s discography and the Hamilton cast album almost exclusively, you often feel - as I did upon starting college - the need to atone for some of your past musical sins. Not only would it serve as an interesting time capsule of my main coping mechanism throughout this awful year, but I also felt I had made huge strides in improving and expanding my musical taste over the past 12 months. When Spotify released everyone’s 2020 Wrapped results at the start of December, I was much more enthused than in years past. Here are the confessions of a new ambient noise connoisseur:
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